Advertising:
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Reasons to Buy
Challenge: After changing the name of the Company, a new ad campaign was desired to help with the re-branding transition.
Solution |
Execution |
Results
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Direct Mail:
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SummerFest ™
Challenge: Increase sales during the traditionally slow summer months.
Solution |
Execution |
Results
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Promotion:
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Get In & Win ™
Challenge: After 3 years of development, a new (higher priced) product line was introduced when the market was depressed. A major decline in orders was anticipated.
Solution |
Results
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Cross Promo:
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Fly Away Get Away ™
Challenge: Increase lead generation and ultimately sales during a sales slump.
Solution |
Results
|
Branding:
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Web Uniformity
Challenge: A growing network of independent dealers was diluting brand identity and continuity.
Solution |
Results
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