Aviation Marine Powersports Transportation

Case Studies

Advertising:

Reasons to Buy

Challenge: After changing the name of the Company, a new ad campaign was desired to help with the re-branding transition.

Direct Mail:

SummerFest ™

Challenge: Increase sales during the traditionally slow summer months.

Promotion:

Get In & Win ™

Challenge: After 3 years of development, a new (higher priced) product line was introduced when the market was depressed. A major decline in orders was anticipated.

Cross Promo:

Fly Away Get Away ™

Challenge: Increase lead generation and ultimately sales during a sales slump.

Branding:

Web Uniformity

Challenge: A growing network of independent dealers was diluting brand identity and continuity.

AVIATION : MARINE : POWERSPORTS : TRANSPORTATION